Per usual I’ve recently stumbled up the blog How to Start a Fire by Canopy Brand Group. They’ve got some great stuff on there, so check it out when you get a chance. Today I found this branding implementation on a neat idea: black water? Why black water? Why not? Remember when green ketchup was made? The point of the creative industry is to push boundries and make people think – and to expand.
I love this idea because it’s not so much new as it is undesirable. People have been adding flavor to their water for years and years, causing color change to pink, purple, green, etc. Actually, when you think of it, soda pop is colored water with a cup or 6 of sugar stirred in. But why not naturally colored pure water? No artificial dyes, no preservatives, just water – that doesn’t look like water. I like it. And the branding, of course.